UX Design Project
PayNinja is the world’s first decentralised freelancer management platform that verifies workflows, empowering innovative companies to automate payments for their global freelance workforce with peace of mind.
How does it work?
The PayNinja tools monitor keystrokes, apps used, websites visited and keeps a record. The PayNinja Oracle uses machine learning (ML) to calculate the hours worked and automate work checking and payment. In other words, the machine learning algorithm not only knows how much work is being done, but it can also identify what work is not being done. In a nutshell, it can accurately and automatically verify the hours worked, release payment and make the agreed smart contract and work performed immutable reducing any arguments.
PayNinja deals with the two-side market problems of trust, management and payments with the two sides being Hirers and Freelancers.
Using a ‘Waterfall Process’ we came to a better understanding of what PayNinja is and how this unique platform works. The client’s passion and drive for this world’s first product was clear. Looking at similar platforms helped us innovate with current best practises in mind. Starting with additional research on top of what the client had supplied we sent out the surveys, conducted data analysis, developed personas and carried out additional competitive analysis surveys to contractors and hirers to give us a deeper understanding of the product.
Observations and Insights
Our findings led us to identify a number of ‘pain’ points:
New users need to be taken on a step-by-step journey so that they know the best and quickest way regarding how PayNinja operates.
Freelancers need an easy way to encourage /introduce PayNinja to their other clients so that the users can work in one system/environment.
Hirers of multiple people need to quickly understand the job options so that they can effectively set the right parameters for users, freelancers and the project.
Keeping in mind the above ‘Pain Points’, we developed a user flow diagram, wireframes and prototypes to assist with potential user interactions with the site, covering current homepage & current ‘How it works’ user login and account sign up. This better allows to take the users through the welcome experience and how this can lead the users ‘signing up’ and also to refer clients and freelancers. Also an insight was the need for a clearer dashboard to make a distinct differentiation between Hirers and Freelancers.
Solution & Testimonials
The focus was to give the user a better understanding of how PayNinja operates from both points of view as a Hirer and Freelancer and in some cases the end-user could be both. This was achieved by taking the users through the process and also clearly showing them at what stage they are. Other opportunities included creating dual messaging to make sure the user never got lost on the site and had a clear understanding of how it worked.
Feedback and testimonials from client
"We have already begun absorbing some of the concepts into our current developments and will refer to the work you have all done in further decision making.”
"If you ever deal with startups in your future career as designer, a very important point to keep in mind when you are given a task is that we run lean and are constantly pivoting. With PayNinja, I think you did well in recommending simple changes that were able to be acted upon straight away without many repercussions."